Up until now, those newsletters were queued for delivery as soon as one clicked the "Send newsletter" button. With today's NETOOX update we introduce "Send date": Pick a date in the future and NETOOX will prepare your newsletter and send it whenever you would like! To send the newsletter immediately, simply leave that field empty (Note: entering a date in the past will also send the newsletter as soon as you click "Send newsletter").
There are several really good reasons why you should think about picking send dates for your newsletters. Here are just two:
- Usually people don't have time to read your newsletter right when YOU have time to send them. Maybe you work in the evening or on the weekend. Maybe you finish preparing your newsletter around noon time when the recipients are out for lunch. Imagine this example: It's Friday night und you just finished writing and awesome newsletter to your customers and send it out right away. Most of the recipients have already left their workplace and gone home for the weekend. On Monday morning they check their email: they have received many messages over the weekend from different companies, friends, and so on. Your newsletter simply gets deleted on busy Monday mornings. That was certainly not the point of you spending time and putting effort into a well written, nice looking newsletter.
Our tip: Only send newsletters on Mondays after noon, Tuesdays to Thursdays before or after noon and Fridays before noon. This way you will reach the most recipients. Use the new "send date" to schedule the actual delivery for those times. Also take the geographical locations of the recipients into account (your afternoon might be someone's night) and split the list of recipients up into separate newsletters accordingly. - Advertising for your services and products is crucial for your success. That's why you should regularly inform your business and product leads about what you have to offer. An inexpensive, fast and easy way of doing this is by sending out newsletters - even when you are away on vaction! You can now prepare the messags and schedule their delivery. NETOOX will take care of everything even while you are enjoying your holidays.
We wish you the best of success and - in the words of email marketers - 100% deliverability :)
Your NETOOX Team
